Rahma | Be Picky

The ask: Rahma is very proud of their olive oil making process. So they wanted to create a video that shows this meticulous process to the most meticulous region when it comes to choosing their olive oil: the Middle East.

The approach: We aimed to connect with an audience that has sharp taste and deep respect for quality and craft.

The campaign: Be Picky is a tribute to the ones who choose carefully, feel deeply, and never rush a good thing. Because taste lives in the details.